Privacy Policy

Frank Espinoza Portraiture LLC 2054 Kildaire Farm Rd. #353, Cary, North Carolina 27518 Phone: (919) 980-8528 | Email: frank@frankespinozaportraiture.com Website: https://www.frankespinozaportraiture.com

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1. Introduction

Frank Espinoza Portraiture LLC ("Photographer," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.frankespinozaportraiture.com (the "Website"), engage our photography services, or otherwise interact with us.

By using our Website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described herein, please do not use our Website or engage our services.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following personal information that you voluntarily provide to us:

- Contact Information: Full name, email address, phone number, and mailing address - Payment Information: Credit card numbers, billing address, and other payment details (processed through secure third-party payment processors) - Session Information: Session dates, locations, package selections, image preferences, and related correspondence - Model Release Information: Name, likeness, signature, and for minors, parent/guardian name and signature - Communications: Emails, messages, inquiries, and feedback you send to us

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

- Device Information: IP address, browser type and version, operating system, device type - Usage Data: Pages visited, time spent on pages, referring URLs, click patterns, and navigation paths - Location Data: General geographic location based on IP address - Cookies and Similar Technologies: As described in Section 5 below

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

- Social media platforms (when you interact with our social media pages) - Referral partners or vendors who assist with our services

3. How We Use Your Information

We use the information we collect for the following purposes:

- Providing Services: To book sessions, process payments, deliver images and products, and fulfill our contractual obligations - Communication: To respond to your inquiries, send booking confirmations, session reminders, and delivery updates - Marketing: To send promotional materials, newsletters, and information about our services (with your consent where required) - Website Improvement: To analyze Website usage, improve functionality, and enhance user experience - Advertising: To deliver targeted advertising through platforms such as Meta (Facebook/Instagram) and other advertising networks - Legal Compliance: To comply with applicable laws, regulations, and legal processes - Business Operations: To manage our business, including accounting, record-keeping, and internal administration

4. Tracking Technologies and Advertising

4.1 Meta Pixel (Facebook Pixel)

Our Website uses the Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel collects data about your activity on our Website, including pages visited, actions taken, and device information. This data is used to:

- Measure the effectiveness of our advertising on Facebook and Instagram - Deliver targeted advertisements to you on Meta platforms - Create custom and lookalike audiences for advertising purposes - Analyze Website traffic and user behavior

Data collected by the Meta Pixel is transmitted to and processed by Meta Platforms, Inc. in accordance with Meta's Data Policy. You may opt out of Meta's interest-based advertising by adjusting your ad preferences at https://www.facebook.com/ads/preferences/.

4.2 Google Analytics

We may use Google Analytics to collect and analyze Website usage data. Google Analytics uses cookies to track user interactions with our Website. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.

4.3 Other Tracking Technologies

We may use additional analytics and tracking tools to monitor Website performance and user experience. These tools may collect information similar to that described in Section 2.2.

5. Cookies

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to website operators.

5.2 Types of Cookies We Use

- Essential Cookies: Necessary for the Website to function properly, including session management and security features - Analytics Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage data - Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance (including Meta Pixel cookies) - Functional Cookies: Remember your preferences and settings to enhance your experience

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our Website. For more information on managing cookies, consult your browser's help documentation.

6. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

- Service Providers: With trusted third-party vendors who assist us in operating our business, including payment processors, printing labs, framing companies, website hosting providers, email marketing platforms, and analytics providers. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed. - Advertising Partners: With advertising platforms such as Meta Platforms, Inc. for the purpose of delivering targeted advertisements, as described in Section 4. - Legal Requirements: When required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others. - Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. - With Your Consent: In other circumstances where you have given your explicit consent.

7. Children's Privacy

7.1 General Policy

Our Website is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under 13 through our Website. If we learn that we have collected personal information from a child under 13 through the Website without parental consent, we will delete that information promptly.

7.2 Photography Services Involving Minors

In the course of providing portrait photography services, we may photograph minors with the express written consent of a parent or legal guardian. In such cases:

- A parent or legal guardian must execute a Model Release on behalf of the minor - Personal information collected in connection with minor sessions (name, likeness, parent/guardian contact information) is used solely for the purpose of providing photography services and, if authorized by the Model Release, for portfolio and marketing purposes - Parents and legal guardians may revoke consent for the use of their minor child's images by submitting a written opt-out request as described in the Model Release

This practice complies with North Carolina law, including N.C. Gen. Stat. § 75-1.1, and applicable federal regulations.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encrypted payment processing, secure file storage, and access controls. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Session images and related files are retained in accordance with industry standards for professional photography archives unless you request deletion.

10. Your Rights and Choices

10.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate information. To make such a request, please contact us using the information provided in Section 14.

10.2 Deletion

You have the right to request the deletion of your personal information, subject to certain exceptions. We will comply with verifiable deletion requests in accordance with applicable law. Please note that we may retain certain information as required by law, for legitimate business purposes, or to complete transactions you have initiated.

10.3 Marketing Opt-Out

You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly. Please note that opting out of marketing communications does not affect transactional communications related to your active services.

10.4 Do Not Track

Our Website does not currently respond to "Do Not Track" browser signals. However, you may manage tracking through cookie settings and the advertising opt-out mechanisms described in Section 4.

11. California Consumer Privacy Act (CCPA) Disclosures

While Frank Espinoza Portraiture LLC is a North Carolina business, we provide the following disclosures in alignment with the California Consumer Privacy Act (CCPA) for the benefit of California residents:

11.1 Categories of Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information:

- Identifiers: Name, email address, phone number, mailing address, IP address - Financial Information: Payment card details and billing information - Internet Activity: Browsing history on our Website, search history, interactions with our Website - Geolocation Data: Approximate location based on IP address - Visual Information: Photographs and images captured during portrait sessions - Inferences: Preferences and characteristics drawn from the above categories

11.2 Right to Know

California residents have the right to request that we disclose the categories and specific pieces of personal information we have collected, the categories of sources from which information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.

11.3 Right to Delete

California residents have the right to request deletion of personal information we have collected, subject to certain exceptions permitted by law.

11.4 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different quality of service because you exercised a CCPA right.

11.5 Sale of Personal Information

We do not sell personal information as defined under the CCPA. We do share information with advertising partners (such as Meta Platforms, Inc.) as described in Section 4, which may constitute a "sale" or "sharing" under certain interpretations of the CCPA. California residents have the right to opt out of such sharing by contacting us using the information in Section 14.

11.6 Submitting Requests

To submit a CCPA request, please contact us at frank@frankespinozaportraiture.com or call (919) 980-8528. We will verify your identity before processing any request and will respond within forty-five (45) days of receiving a verifiable request.

12. Third-Party Websites

Our Website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these third-party websites. We encourage you to read the privacy policies of any third-party website you visit.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our Website or services after any changes constitutes acceptance of the revised Privacy Policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights described herein, please contact us:

Frank Espinoza Portraiture LLC 2054 Kildaire Farm Rd. #353 Cary, North Carolina 27518 Phone: (919) 980-8528 Email: frank@frankespinozaportraiture.com Website: https://www.frankespinozaportraiture.com

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Effective as of March 24, 2026